vZine can be used for several communication objectives and segments, see below the most commonly used:

internal communication; the CEO of the company informs his employees in a very personal way through a spoken voicemail message about the company and its focus
advertising & campaigns; an artist informs his fan base about a new album or his upcoming tour

content publishing; distribution of information such as weather updates, traffic information etc.

Next to these examples vZine can be used in the customer care process for instance by sending payment reminders, calamity communication or general information. Once you realise the advantages of using audio in combination with the mobile phone you will also understand the opportunities for your own company. The usage of audio has proven to give the sender more opportunities to influence the recipients.